Pricing Your Home to Sell

close_up_of_sold_sign_and_houseIn addition to location and condition, the asking price of a home is at the top of the list of important considerations. When potential buyers are looking for a property, they want to get the best possible value for their dollar. This doesn’t mean that a home should be priced too low, but it does mean that knowing how to price your home is a must.

Know the Value

Regardless of whether you are in a buyer’s market or a seller’s market, it’s important for sellers to know the actual value of their homes with the help of an appraisal. With this information, you will be able to choose a listing price that does not exceed the home’s value. At the same time, you will know how to react to various offers that a potential buyer may make. If you can select a price that is affordable to a range of buyers, you may receive multiple offers, thereby sparking a possible competition among the interested parties.

Do Your Homework

The asking price that you choose should not be based on an appraisal alone, but rather a combination of factors. One such factor is that of recent selling prices for comparable homes in the area known as “comps.” Important comparisons include construction year, square footage, views (if applicable), interior upgrades and additional features that make the home unique. While you’re doing research, check out current listings and the asking price for each home available in your area.

Set a Realistic Timetable

In researching the sale price for other comparable homes in the area, you should also note the length of time a particular house has been on the market. Some homes practically sell overnight, while others may remain on the market for months without being sold. If you want to sell your home quickly, you should consider this when setting a price. A bargain will obviously move quicker, but it’s important to make enough from the sale to feel good about your choice. If you aren’t in a hurry to close, talk with your realtor about a fair starting price that’s at or near the appraised value of your home.

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